If sustainable, net positive business is the right path (for business and society), why is it difficult? Why doesn’t it happen naturally, and what stands in the way? To answer that core question, Graham and Jack lay out a flaw they see in how businesses and investments are managed. A more optimal path is possible, but requires a new understanding of the dynamics of capital in

business, they say, and show how to invest and build for both net positive and profitability in ways that seem impossible today.

Andrew Winston; sustainability thought leader and best-selling author (with Paul Polman) of Net Positive

Business must become a true collaborative citizen delivering on society's needs today. To do so business needs to recognise the inherent nonlinearity and path-dependance of all living systems, including business itself. Graham and Jack's work on non-ergodicity in business is an important contributing voice. Their ergodic investment strategy allows unpredicatbility to become an integral part of business strategy.

Ebru Kaya, Tanuja Prasad. Founders of Regenerative Investing Theory and Community of Practice.

This book is amazing, because it gives a new perspective on business plans:

bringing luck, unpredictables, and black Swans under one strategy, showing how we can win with randomness by pooling, planning, and diversifying at all levels! All investors and entrepreneurs need to apprehend, digest,

and understand. This book is a seed that will blossom with examples to

further convince all.

Marc Castagnet; Impact Entrepreneur

We need to fundamentally rethink our investment paradigms, if capital markets are to play a more important role in financing transformative solutions to the world’s biggest challenges. This book provides fresh insights about

how capital providers across all asset classes can better leverage unpredictability and make use of new business opportunities in systemic investing.

Anja-Nadine König; Founder and Director of Social Impact Markets, Transformative Finance Expert, Facilitator and Mentor.

Harness the unpredictable. This statement jumped out at me immediately when I first skimmed through the book. How could this not be one of the most important strengths for business in today’s polycrisis world, yet all focus on risk management is to attempt the impossible—make it all predictable. And then the surprises hit! While the book debunks competitive economics, its misperceptions and mathematically illogical assumptions, it’s first and foremost a plea for diversified and collaborative businesses. It’s adding a resilience message on how to prepare the transition to a regenerative and distributive economy. This book fixes false assumptions, and I’ll add one of my own: the idea that we can still avoid collapse. We are already in collapse, and no-one can know exactly what additional and potentially exponential unpredictabilities that will bring. Showing us how to harness these for resilience makes this book extra relevant today.

Ralph Thurm; R3.0 Managing Director